Cosmopolitan Melbourne offers fine dining, cutting edge fashion and unique Australian experiences. This, combined with outstanding meeting infrastructure and a calendar of major events, makes Melbourne a highly desirable destination for business events and incentive travel.
Planning a business event around a major event or sporting spectacular will provide huge rewards. Consider the likes of the Australian Open Tennis Championships, Melbourne Food and Wine Festival, Melbourne Fringe Festival or the Spring Racing Carnival (and see how easily major events can be weaved into an itinerary below).
Deliver the wow factor
Via helicopter, travel west of the city along the stunning southern coastline. From this sky-high vantage the group will discover the enormity of the Great Ocean Road before stumbling upon the Twelve Apostles: a set of limestone stacks that majestically stand up to 45 metres high. (Originally named the Sow and Piglets, the Twelve Apostles are a result of fierce erosion from the Southern Ocean that began 10-20 million years ago.) Continue the scenic flight around the offshore rock formations before landing on shore for a gourmet picnic lunch of locally caught seafood and fine local wine. Provide options to further explore the area with a coastal walk or four-wheel-drive tour before retiring to Peppers The Sands Resort at Torquay, a modern and premium accommodation offering.
Back in Melbourne, schedule a milliner workshop where the ladies can make their own fascinators in preparation for a day at the races, soaking up the atmosphere of Melbourne’s Spring Racing Carnival. (For the men, consider a shark walking experience at Melbourne Aquarium or a behind-the-scenes tour of the famous Melbourne Cricket Ground and National Sports Museum.) Hold lunch at Eureka 89, a venue boasting the highest vantage point in the Southern Hemisphere before the team races laps of the Formula 1 Grand Prix circuit. Relax the group into the evening with a private recital and dinner on the stage at the historic Regent Theatre - a key part of Melbourne’s history, boasting the breathtaking finishes of its 1929 design.
The Spring Racing Carnival is a three month-long world class festival showcasing thoroughbred racing, fashion and entertainment at its finest. The highlight of the carnival is the annual Melbourne Cup, known as the ‘race that stops a nation’ on the first Tuesday in November. Flemington Racecourse offers a number of private venues to host groups, ranging from track and enclosure-side marquees in the thick of the atmosphere, to distinct restaurants with views overlooking the course. Add the wow factor to your programme with a visit from a famous jockey or trainer before a private farewell dinner at Rockpool (owned by renowned Australian chef, Neil Perry; well-known for serving beef sourced from Australia’s very best producers). Finally, retire to the awarded accommodation at Crown Metropol.