Q: Could you give us a brief introduction of the MICE facilities of Dorsett Shanghai?
Meeting space in our hotel totals 500 square meters in all. Included is the biggest ballroom with a space of 245 square meters and also two function rooms with spaces ranging from 90 square meters to 150 square meters. Situated close to the celebrated Century Park in the heart of Shanghai, our hotel offers guests broad vistas of lush green scenery of up to 270 degrees just from the windows. Our hotel also boasts advanced MICE equipment and facilities which can be used for video conferences. Our LCD projectors are designed in a flexible lift type, which can meet various requirements. In addition, high-class sound systems are well prepared for our MICE guests and can be applied to simultaneous interpretation. Fast wireless Internet is available for our guests as well.
Q: Who makes up the bulk of your MICE guests?
In the MICE sector, our major guests are from exhibitions being held in the Shanghai New International Expo center which is a ten-minute walk away. We have also hosted many medium-scale product launches and banquets for 80 to 100 persons. As for international conferences, sitting near one of the biggest conference venue-Kerry Parkside Pudong, our hotel is able to provide support in terms of guest rooms and meeting space. Besides, Himalayas Center nearby has its own auditorium. Concerts and events are held frequently in the Shanghai Expo Site. We can support these venues as well. Training is also a prime part of our business. We have training companies come to conduct regular trainings from 20 to 50 persons. We also have cooperation with many transnational enterprises such as the annual training of Rolls-Royce and regular training sessions by Citibank 6 times a year.
Q: How does your hotel stay competitive in Shanghai’s booming MICE market?
Our hotel focuses on small and medium-scale meetings. Meeting planners always pay close attention to the surroundings of the hotel. Facing the picturesque Century Park, the largest urban oasis in central Shanghai, has become our biggest selling point and the prime reason for guests to choose our hotel. As for the location, our hotel provides convenient traffic access. Metro Line 2 can take our guest directly to Pudong International Airport, Hongqiao Airport and Hongqiao Railway Station. The Shanghai Maglev Train is only one station away. Our hotel also boasts an exquisite design with 5 main colors in 264 guest rooms, which matches the 5 Chinese traditional elements- Mental, Wood, Water, Fire and Earth. With the decoration of colored glazes, Western external design and Chinese interior design makes a perfect complex. Our hotel group is headquartered in Hong Kong and has operations in Singapore, Malaysia and England. With a multi-cultural background, we have a hotel culture that fuses East and West.
Q: From your perspective, how will the MICE industry in Shanghai evolve in the coming years? Any changes and trends you see in 2014?
I believe the MICE market outlook in Shanghai is still be very optimistic. The anti-corruption regulation issued by the state will impact on five-star hotels in terms of their food and beverage sectors, but won’t have too much influence on international summit conferences and conference groups. Shanghai’s economic development will maintain growth. The Shanghai Theme Park and Disneyland will stimulate the incentive market to a great extent. Nowadays, more and more Chinese companies are learning from Western countries and organizing incentives to encourage their employees. Therefore, I think the domestic incentive market will witness a positive increase in the next couple of years, especially for insurance, car dealers and the pharmaceuticals industry. Shanghai Disneyland will open in the end of 2015. Supporting facilities such as Outlets and theme park will make this area more diversified and will surely attract many more people to Shanghai. I believe tourist arrivals in Shanghai will reach a new record and stimulate the hospitality industry in the near future.
Q: As a fast-growing hotel brand, what future plan will Dorsett implement in the Chinese market?
As a Hong Kong-based hotel group, Dorsett debuted in Mainland China in 2009, in Wuhan. After that, we opened Dorsett Shanghai and Dorsett Grand Chengdu. In June this year, the very first resort hotel of Dorsett-Lushan Resort opens in Lushan, Jiangxi Province. Situated close to Dongling Buddha, Lushan Resort features a new concept of Medical Hot Spring and Spa. Furthermore, a new hotel in Zhongshan, Guangdong Province is under preparation. It will be positioned in a four-star hotel and have over 500 guest rooms. We will define it as a MICE hotel. As well as in Dorsett Grand Chengdu, with more than 500 rooms and 1,000 square meter meeting space, it fits the definition of a MICE hotel. In the future, Dorsett will continue to rapidly expand and grow in major cities in China.