On November 11 – 13, 2016, the Department of Multicultural Policy, Interregional Cooperation and Tourism of the City of Moscow will present a Moscow stand at China International Travel Mart, the largest Asian professional tourist exhibition. Besides, on one of the exhibition days, the Department will hold a separate presentation devoted to the growing tourist potential of the Russian capital. The objective of the events is to elaborate on the amenities and advantages offered by Moscow to Chinese tourists, and to establish contacts with local tour operators.
Moscow is a metropolitan city, in which century-old historical and architectural monuments, well-groomed parks and modern shopping centers with a varied range of goods and services co-exist successfully. Over the last years, the Russian capital has been noticeably transformed: the hotel service level has risen, the transport infrastructure has been improved, the event-related calendar has been supplemented with events interesting for tourists.
In 2015, Moscow was visited by 17 million tourists, 74% were composed by Russian citizens. Among foreigners, the top position for some time has currently been retained by tourists from the People’s Republic of China (PRC). Last year, Russia was visited by more than one million of Chinese tourists; at the same time, more than 461 thousand people arrived to Moscow. It is almost by 90 thousand more than in 2014. The number of arrivals under a visa-free exchange is especially rapid-growing.
Development of tourism in Moscow draws deliberate attention. Presentations of tourist capabilities of Moscow are delivered on a monthly basis by representatives of the Department of Multicultural Policy, Interregional Cooperation and Tourism of the City of Moscow in different Russian regions and abroad.
In November 2016, the visitors of China International Travel Mart Exhibition will be able to get themselves familiar with the Russian capital and learn about all benefits and advantages of staying in the city. In the course of the exhibition, the official representatives of the Russian capital will screen video films about the tourist and cultural capabilities of the metropolitan city, and will hold business meetings with potential partners: Chinese tour operators and hotels. The Department of Multicultural Policy, Interregional Cooperation and Tourism of the City of Moscow will take the floor with a separate presentation about the tourist potential of Moscow. The speakers will tell about the diversity of tourist services of the Russian capital, staying conditions of Chinese tourists, most popular routes and newsworthy events of the city. Conduct of a lottery, in which free accommodation in hotel suites will be raffled off, is planned at Moscow stand on the first exhibition day.
From November 11 to November 13, a hard-driven business program is planned at Moscow stand. The travel companies and sightseeing tour agencies will present to the audience their author’s projects, will deliver presentations of Moscow routes – from museums and historical monuments to fairs and shopping complexes, in which shopping is beneficial. The hotel representatives will tell about the infrastructure of their complexes.
China and Russia have a longstanding history of cultural, economic and political collaboration. For example, Russia has become the first country visited by Xí Jìnpíng as the PRC Chairman. Besides, the countries interact within the framework of the following international organizations: Shanghai Cooperation Organization (SCO), Asia-Pacific Economic Cooperation (APEc) Forum), World Tourism Organization (UNWTO), BRICS and many others.
Moscow is actively working towards improvement of the service quality for Chinese tourists. “China Friendly” program, which is aimed at adaptation of the conditions of staying in the capital to the needs of the Chinese tourists, is developed in the city. Already more than 30 enterprises of the city of Moscow have currently received the conformity certificate in accordance with this program. Besides, the RF capital, jointly with other regions, takes part in “Krasny marshrut” (”Red Route”), a federal tourist project of war and historical tourism. This project is a cultural and informative eight-day grand tour with visiting of the “three capitals” of Russia and V.I. Lenin’s motherland along the route: Moscow – Ulyanovsk – Kazan – Saint Petersburg.